Campaign & Insight Manager - 48,000 As Campaign & Insight Manager, your role is to drive targeted marketing activities, customer insight, reporting and analysis that underpins the Sales and Marketing function across the business.
-Deliver new sales and marketing campaigns
-Advise and influence targeting every new campaign;
-Monitor and report on campaign effectiveness and make recommendations for changes in campaigns
-Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation)
-Proactively identify areas where our database, data and models can be enhanced and influence stakeholders to improve campaign effectiveness.
-Unica experience or similar Campaign tool - SAS/SQL or equivalent language experience
-Comfortable in presenting complex data and strategic recommendations at all levels of an organisation;
-Ability to influence colleagues at differing management levels;
-Excellent planning, organisational and time management skills;
-Strong commercial awareness and customer focus. Contact - Carl Costigan Email - - provided by Dice